Review: Style Edit's Conceal (Root Spray)

Style Edit Root Concealer 2.0 oz. $22

I have written about temporary root concealers in the past.  The first one to hit the market was Root Rescue created by celebrity colorist Rita Hazan and I reviewed it back in April of 2011(http://divadebbi.blogspot.com/2011/04/rita-to-root-rescue.html) after my friend Linda Levy excitedly brought it to my attention.

I was thrilled with the concept of being able to spray-gray-away in between colorings. With nothing to compare to it, I thought it was pretty terrific, despite being tacky to the touch and very expensive, considering how quickly I went through it.

A little over a year later, after going through way too many $24, 1 oz. cans of Rita's Root Rescue, I decided to do some Internet research to see if any other product existed that might be more effective and less expensive.

I found it in Gray Away, a product originally marketed, "As Seen On T.V.".  I certainly never had...The packaging is not sexy, but the price was right, two 1.5 oz. cans are $19.99, plus shipping and handling.  I figured I had absolutely nothing to lose and I was, so to speak, 'spot on'. (http://divadebbi.blogspot.com/2012/05/review-gray-away-root-concealer.html#more).

I much preferred the thinner consistency, the color match was perfect, it dried instantly and stayed put.  I was surprised never to have heard from their P.R. company, since my review is what comes up after you Google them and over twelve thousand people have read it.  Eventually, I reached out to them and they thanked me by sending me one can. Thanks.

They also told me it was now widely available at retail, so I wrote a second blog and updated with the good news.  Unfortunately, I have never been able to purchase it anywhere, so I let them know I was amending my blog, so as not to disappoint my readers.

Last week, I went to get my haircut at Becker Salon in Greenwich with my amazing stylist Lucas Moura. Knowing that this week includes a visit to my star colorist Christopher Hornauer at Warren Tricomi, Greenwich, I brought my Gray Away with  me, mostly to amuse Lucas.

To my great surprise, out of the corner of my eye I saw a shelf of new product called Style Edit Conceal aka Gray Away in chicer packaging.  He was ecstatic to get started and he and Billy, Becker's Manager, ooohed and aahhed over how quickly and effectively Style Edit Conceal performed, as I played guinea pig.

It doesn't dry as quickly as Gray Away, but Style Edit's packaging certainly makes me happier.  It's $22 for 2 oz. and doesn't require shipping and handling fees, for me just a walk around the corner from work.  Happiness!

I checked out Style Edit Conceal's website and it apparently is not readily available at retail, since it requires you to email them and present yourself as a Distributor, Salon or Customer.

It's a great product, so I hope it will soon be easier to purchase.  I also think it may be the only one of the, "gray sprays" that may have a color that will work on blonds.

Today, Linda was about to take a trip up to Sephora today to buy a can of Root Rescue until she too, visits Christopher this week.  This time, I told her about Style Edit Conceal and she hopped over to Becker to buy it.  She emailed me last night.  "INSANE" was the verdict--that's a LOVE.

Beauty, full circle...

xox,
DD