|IT Bye Bye Under Eye|
There are so many niche cosmetics companies these days. I had never heard of IT Cosmetics (aka Innovative Technology Cosmetics) before reading product reviews on two beauty blogs I subscribe to, Best Things In Beauty and Musings of a Muse.
Based on recommendations, I tried an illuminating highlighter that sadly, looked artificial and garish on me. I wrote to them and they kindly offered to exchange it for a blush. The day I wore it, one of my colleagues started a conversation with me about how as we age, when it comes to makeup, "less is more".
I knew instantly she was talking about my clown cheeks and pointed to them. She laughed and nodded yes, as I recused myself to the ladies room
My experiences with IT Cosmetics were not promising, but when I read this rave review by Muse (http://www.musingsofamuse.com/2012/01/it-cosmetics-bye-bye-under-eye-concealer-review-swatches-photos.html), who does have issue with dark circles, I made note of it. She is refreshingly candid in her reviews and I trust her.